BioCycle has been the top resource for municipal, agricultural and industrial composting, renewable energy and sustainability since the magazine was founded in 1960. Known across the industry for their vast knowledge and extensive archives, BioCycle established itself as the “go to” for information.
The problem? Their website appeared disorganized and, therefore, was difficult for users to navigate. The site was not visually appealing and did not invite visitors to stay and browse the site. The existing content management system was outdated and limiting. Realizing that their customer base demanded a more dynamic site, BioCycle contacted SSM.
Working in conjunction with BioCycle, SSM developed a design that was true to the BioCycle color scheme while remaining aesthetically pleasing to site visitors. SSM installed WordPress to drive the site providing BioCycle the ability to easily update information, upload articles and incorporate photos. Since the article archive is one of BioCycle’s greatest assets, SSM implemented a search that allows site visitors to quickly return extensive search results. SSM implemented a membership functionality that allows site visitors to subscribe and renew subscriptions easily.
Check out BioCycle’s site and learn something!