The use of logos to identify corporate brands is an effort that is not given the attention necessary to drive the success all companies are searching for. It is the process of identifying the best way to present a company to their consumer base by visual recognition....
It’s a dilemma that many businesses and organizations find themselves trying to answer quite often. Let’s get the easiest comparison out of the way… cost! Hiring an outside marketing agency is definitely going to be more cost effective for you. Why? An in-house...
In today’s business environment, most marketers and business owners are considering Pay-Per-Click (PPC) advertising or Facebook advertising as a way to help increase brand recognition and grow their business. One problem they face is that a lot of misinformation and...
Weyerbacher built its following based on its reputation to brew big, complex, high ABV beers for the craft beer market. When they decided to offer a lower ABV IPA (India Pale Ale) to the market, we knew they needed to do something special to separate their offering...
The adage “you get what you pay for” has been around for years. Unfortunately in today’s world, that is becoming a deceiving phrase. As we try to figure out which house to buy, car to drive or smart phone to use, the deals are everywhere. New home as low as $99,000,...
Let’s take a look at the new Maker’s Mark campaign. Some of the commercials are OK and I can appreciate them. However, they seem to miss the mark. I’m guessing that they’re trying to target a younger demographic. That’s fine, but it just...
