In the ever emerging world of social media, marketers are spending more time and money investing in these outlets in order to reach potential consumers. A recent survey of 5,000 marketers worldwide revealed that 70% will be spending more of their budget on social...
In the business world today, the use of social media is a great way to increase exposure and generate more traffic to your website. With the advancement of smart phones, touch pads and developing technology, the world is at your fingertips. If you aren’t using social...
The adage “you get what you pay for” has been around for years. Unfortunately in today’s world, that is becoming a deceiving phrase. As we try to figure out which house to buy, car to drive or smart phone to use, the deals are everywhere. New home as low as $99,000,...
Let’s take a look at the new Maker’s Mark campaign. Some of the commercials are OK and I can appreciate them. However, they seem to miss the mark. I’m guessing that they’re trying to target a younger demographic. That’s fine, but it just...
Craft Beer and Branding It’s been a long time coming, but Weyerbacher’s new brand is almost completely rolled out (two and a half years in the making). It’s been a long process, but the end result is something that they can be really proud of. In the next couple of...
So you’ve decided that it’s time to develop your online presence? Why now? If you answer “because (fill in the blank) told me to”, stop right there. If you don’t understand why you want a website, you can’t set goals and...