Email Marketing Services

Email marketing is a highly effective method of communication with current customers and prospects.

Is Email Marketing Right for My Business?

Email marketing is a highly effective method of communication with current customers and prospects. How effective? The estimated return on investment (ROI) is over 3000%. Yes – you read that correctly – 3000%!

Why does email continue to be an effective tool to reach customers? 99% of consumers check their email at least once a day. Not to mention, the number of email users is expected to reach 3 billion by 2020 (THIS year!).

Are you thinking “That’s great for B2C companies, but what about B2B companies?” Well… here are some fun facts for those companies trying to reach businesses:

  • 86% of professionals prefer to communicate by email for business purposes
  • Email is the 3rd most influential source of information for business audiences (behind colleague recommendations and industry-specific thought leaders)
  • B2B e-commerce sales are expected to surpass B2C e-commerce sales by 2020 (Ecommerce Platforms, 2018)

Still not sure if email marketing is right for your business? Here are some more stats to consider… About 60% of consumers subscribe to a brand’s email list for promotional messages and deals. Seems like a pretty good stat, right? Certainly does, especially when compared to only 20% of consumers that will follow brands on social media.

Now that we’ve hit you with some numbers, are you convinced that email marketing is the right fit for your company or organization? If you’re ready for the next step, contact SSMCreative to help you develop an email marketing strategy to reach the customers and prospects that are waiting to hear your message!

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