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Posts Tagged ‘Mobile Web’

Mobile Apps vs. Mobile Sites

Wednesday, May 11th, 2011

Apps are the buzz and have been for the last couple of years. Everyone is saying, “I want a mobile app!” There’s a big problem with that though and it’s the same issue that people had when the web started to really become ubiquitous. Everyone said, “I need a website” which at the time just really wasn’t true (and at times still isn’t). What you need to do is define is what your goals are. Clearly defined goals will help you decide what will help you reach those goals. If your goal is to sell tickets to your next event, how’s a mobile app going to do that and could it be done faster and more cost effectively with a mobile web solution? If your app is only going to be informational then the answer is simply that you should let a website provide that information for you. There’s no point in getting someone to download an application that’s just going to provide them with the same information that they can get on a website through their mobile browser. (more…)